HOW TO MAKE YOUR SHELVES ATTRACTIVE?

Boosting the layout of your shelves to increase sales is a real challenge when you know that 40% of purchases in a store are made on impulse. In this article you can discover how to concretely change the attractiveness of your shelves.

1. Seduction

Put your customers at ease by placing emotion at the heart of your merchandising strategy!

Seductive merchandising plays a major role in the attractiveness of your shelves. Appealing to your customers’ senses is the golden path to selling your products. Lighting, decorations, color schemes and sound effects are your best allies in triggering your customers to buy. Creating a warm universe will increase the number of visitors to your shelves.

2. Managing the promotional space

When the aisles are all the same, shopping can become a real maze for your customers. So how do you manage your promotional space and facilitate the identification of products in your aisles? Management merchandising is based on 3 points:

• Facing

What is facing?

It’s simply the fact of putting the products in front of the shelves to give them more visibility and make the shelf more aesthetic.

What is its objective?

To make customers want to buy the highlighted products.

• Classification by family

Grouping the products of the same family on the same shelf allows the customer to orientate himself more easily but also find one or more complementary products to the one he came to buy

• Adjusting the size of the shelves

Management merchandising is based on land use coefficients (LUC) to optimize the ratio of shelf space to sales area by balancing shelf density and sales efficiency. If it is complementary to seduction marketing, the increase in sales and profitability will be perceptible.

3. Out-of-stock situations

Badly evaluated promotions, product launches, random weather… Several possible reasons could justify an out-of-stock situation in your store. To avoid this, it is important to:

• Monitor the state of your stocks in store, at your supplier and on the platform
• Establish a good flow of information between the different actors
• Calculate your sales forecasts in an optimal way